Kaan Yurtbaşı — Independent Product Designer

®2026

Kaan Yurtbaşı — Independent Product Designer

®2026

Designing refined, high-performing interfaces shaped by intention and experience.

Designing refined, high-performing interfaces shaped by intention and experience.

Recent Engagements

Yataş Grup

Continuous collaboration across web, mobile, marketing touchpoints, and B2B platforms focusing on building a consistent and scalable design system.

2025 - Ongoing

Portrade LLC

Designed a clear and conversion-focused digital experience, aligning structure, content, and visual language.

2026

Levpartners.us

Built a simple and well-structured digital presence, focusing on clarity, hierarchy, and brand alignment.

2026

Services

UX/UI Design

Crafting visually appealing and user-friendly interfaces that create intuitive and seamless experiences.

Design Audit

Analyzing and evaluating existing designs to identify areas of improvement and enhance usability and performance.

Branding and Visual Identity

Creating unique and memorable visual identities that reflect the brand's essence and resonate with its audience.

Prototyping & Interaction Design

Developing interactive prototypes that showcase user flows and functionality to bring ideas to life before implementation.

I’ve spent the last 10 years designing digital products across e-commerce, fintech, and retail from websites and apps to large-scale digital screens. Working closely with developers, I turn clear thinking and strong visuals into refined, usable products. Bringing a precise, hands on approach to every project. Prototyping and motion to turn ideas into clear, functional experiences.

As a contractor, I operate with a strong sense of ownership and craft, delivering well structured, production ready work with a clear emphasis on quality, ensuring each product feels intentional, refined, and built to last.
Collaborated with
Collaborated with

AgeSA
Arena
Arçelik
adL
Fuga Furniture

AgeSA
Arena
Arçelik
adL
Fuga Furniture

Idefix
IGA Istanbul Airport
İpekyol
Jack&Jones
Konyalı Saat

Idefix
IGA Istanbul Airport
İpekyol
Jack&Jones
Konyalı Saat

Machka
Migros
Monster Notebook
Otokoç
Penti

Teknosa
Vakko
Yapı Kredi
Yataş Bedding
Yatsan

Experience

Contractor / Freelance

Independent Product Designer

Now

-99 Design Studio

Visual Designer & Director

2019-2025

OktoPeople

Visual Designer

2018-2019

Clockwork Agency

UI Designer

2017-2018

Proaegean Inc.

Jr. UI Designer

2017

1ki3

Design Trainee

2016

Awards
A Few Recognition

2025

Altın Örümcek

MMA Smarties EMEA
MMA Smarties EMEA
MMA Smarties EMEA
The Stevie International Bs. Awards

Yataş beddıng

Bronze, E-commerce

2023

2025

The Smarties EMEA
Altın Örümcek
Altın Örümcek
Altın Örümcek

ALTIN ÖRÜMCEK
YATAŞ BEDDING
Bronze, e-commerce

IGA Istanbul Airport
IGA Istanbul Airport
IGA Istanbul Airport
Konyalı Saat

Gold, Customer Experience&Design
1st, Most Accessible Mobile App
Peoples Choice, Service Mobile App
3rd, E-commerce

2023

The Smarties EMEA
IGA Istanbul Airport
Gold, customer experience & desıgn

ALTIN ÖRÜMCEK
IGA Istanbul Airport
1st, most accessıble mobıle app

ALTIN ÖRÜMCEK
IGA Istanbul Airport
Peoples choıce, servıce mobile app

ALTIN ÖRÜMCEK
KONYALI saat
3rd, e-commerce

2022

MMA SMARTIES EMEA
Teknosa
Gold, USER experience & desıgn

MMA SMARTIES EMEA
Teknosa
bronze, user experıence & Desıgn

MMA SMARTIES EMEA
Teknosa
bronze, customer experıence

The Stevie International Bs. Awards
Teknosa
bronze, best user experıence

2021

ALTIN ÖRÜMCEK
machka
3rd, fashıon & beauty

2020

ALTIN ÖRÜMCEK
o.k.
2nd, healthcare

2019

HOrızon ınteractıve awards
alıbey hotels & resorts
Gold wınner

2022

MMA Smarties EMEA
MMA Smarties EMEA
MMA Smarties EMEA
The Stevie International Business Awards

MMA Smarties EMEA
MMA Smarties EMEA
MMA Smarties EMEA
The Stevie International Bs. Awards

Teknosa
Teknosa
Teknosa
Teknosa

Gold, User Experience&Design
Bronze, User Experience&Design
Bronze, Customer Experience
Bronze, Best User Experience

2021

Altın Örümcek

Machka

3rd, Fashion&Beauty

2020

Altın Örümcek

O.K.

2nd, Healthcare

2019

Horizon Interactive Awards

AliBey Hotels & Resorts

Gold Winner

Based ın
ıstanbul, Turkey

Tailored design services are crucial for delivering precise, strategic solutions that align with your brand's objectives and effectively meet the specific needs of your target audience.

Based ın
ıstanbul, Turkey

Tailored design services are crucial for delivering precise, strategic solutions that align with your brand's objectives and effectively meet the specific needs of your target audience.